Apr 9, 2018
When you think of a brand I bet the first thing you think of is your company's logo. The truth is when it comes to brand that’s only a very small part of it. One of the biggest mistakes companies or individuals make is rushing straight into the “fun” part of creating a visual identity when the reality is without a clear brand strategy you may waste significant investment and furthermore hold your business back from really reaching its full potential.
To read more, check out the full article on Inc60.com
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